STIE YKPN Yogyakarta once again held its 40th Professional in Class (PIC) on 2 October 2026, an event that brings insights and practical experience from the professional world to students. This 40th edition carried the theme “Exploring the World of Affiliate Marketing from the Perspectives of Sellers, Creators, and Consumers”.
The event featured Aisyah Salma Izzatunisa, S.I.Kom. as the speaker. Through this session, students were invited to understand the growth of affiliate marketing, which has increasingly become an important part of the business and digital marketing ecosystem.
The 40th Professional in Class discussed three interrelated perspectives: sellers, creators, and consumers. From the seller’s perspective, students gained insights into how to build sales strategies through affiliate marketing. From the creator’s side, the discussion focused on how to create engaging content that builds audience engagement.
Equally important, students were also invited to look at affiliate marketing from the consumer’s perspective, particularly how consumers search for information, evaluate recommendations, and make purchasing decisions amid the rapid flow of digital information.
Professional in Class is one of STIE YKPN Yogyakarta’s efforts to connect students with practical insights from the professional world. Through this event, students are expected not only to gain conceptual understanding but also to see how the knowledge they learn in class is applied in the evolving world of business and the digital economy.
The 40th Professional in Class is part of STIE YKPN Yogyakarta’s commitment to continuously provide learning that is relevant to developments in the professional world and the needs of industry. The event is also expected to broaden students’ horizons and prepare them for the increasingly dynamic world of work and business in the digital era.
